Inspired leadership
9 - 12 months
5737015
This Program is Perfect For
- Professionals seeking to enhance leadership and management skills
- People interested in applying supply chain operation principles and techniques to cost effectively create products or services that can be competitively sold in the global marketplace
- Career changers aiming to enter the business field
- Professionals looking for guidance in a dynamic and changing business environment
Program review underway
As we evolve our programs to reflect today’s technology landscape, the certificate in Business Administration is under review and is not currently open for new enrollment. If you are enrolled in this certificate and are finishing up your courses, please reach out to us at extension@ucsc.edu. We will help you plan your journey.
After reviewing the current market conditions and engaging with industry, we are now offering new short programs, that are flexible paths to get the skills you need fast. During this time, our certificate programs continue to be under review and we are committed to assisting all enrolled students to finish the certificate programs. To learn more, visit our Short Programs page.
Courses are open to everyone
You are invited to enroll in individual courses to build your knowledge and develop new skills.
Build the foundation of successful leadership
Our program builds on the huge body of science underlying the latest best practices for management. You will gain practical skills to handle the day-to-day aspects of running a business and study evidence-based methods to maximize company performance. Network with industry professionals who teach facilitation, negotiation, coaching, and how to help employees carry out a unified vision. Choose elective courses from the following areas:
- Business Essentials
- Financial Analysis/Accounting
- Management Development
- Marketing Business Development
Courses
Program Requirements
Total: 7–10 courses (minimum 19 quarter units)
- 5 required courses (13 quarter units)
- 2–5 elective courses (6 quarter units)
- End with a certificate of completion review.
1. Required Course(s):
MKTG.X400
$650
You may enroll in this offering at any time.
Oct. 6 - Nov. 10, Tue, 5:30pm - 9:00pm
- Live-Online Attend via Zoom at scheduled times.
MKTG.X400.(37)
Schedule
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Tue, 10-06-2026 | 5:30pm | 9:00pm | Live-Online | REMOTE |
| Tue, 10-13-2026 | 5:30pm | 9:00pm | Live-Online | REMOTE |
| Tue, 10-20-2026 | 5:30pm | 9:00pm | Live-Online | REMOTE |
| Tue, 10-27-2026 | 5:30pm | 9:00pm | Live-Online | REMOTE |
| Tue, 11-03-2026 | 5:30pm | 9:00pm | Live-Online | REMOTE |
| Tue, 11-10-2026 | 5:30pm | 9:00pm | Live-Online | REMOTE |
This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.
To see all meeting dates, click "Full Schedule" below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Text: Principles of Marketing by Philip Kotler, Gary Armstrong, & Sridhar Balasubramanian, 20th edition, 2026, Pearson, ISBN 9780135413265. There are multiple ISBNs for this book, depending on how it is purchased (book, ebook, etc.) The ISBN provided above is for the hardcover version.
It is acceptable to use an older edition (such as 18th or 19th). However, please note that the classes are based on the 20th edition. Also note that the publisher's website offers a low-cost monthly eBook: ISBN 9780135413524.
You may enroll in this offering at any time.
Jan. 27 - Mar. 3, Wed, 5:30pm - 9:00pm
- Live-Online Attend via Zoom at scheduled times.
MKTG.X400.(38)
Schedule
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Wed, 01-27-2027 | 5:30pm | 9:00pm | Live-Online | REMOTE |
| Wed, 02-03-2027 | 5:30pm | 9:00pm | Live-Online | REMOTE |
| Wed, 02-10-2027 | 5:30pm | 9:00pm | Live-Online | REMOTE |
| Wed, 02-17-2027 | 5:30pm | 9:00pm | Live-Online | REMOTE |
| Wed, 02-24-2027 | 5:30pm | 9:00pm | Live-Online | REMOTE |
| Wed, 03-03-2027 | 5:30pm | 9:00pm | Live-Online | REMOTE |
This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.
IMPORTANT: STUDENTS MUST ATTEND AND FULLY PARTICIPATE IN A MINIMUM OF FIVE OF THE SIX CLASS SESSIONS.
To see all meeting dates, click "Full Schedule" below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Textbook: Principles of Marketing, Philip Kotler and Gary Armstrong, 19th edition, 2023, Pearson, ISBN: 9780137864898 (hardcover).
Please use this edition for most recent updates. Note the publisher offers an eTextbook. (https://www.pearson.com/en-us/subject-catalog/p/principles-of-marketing…)
The 18th edition is acceptable. However, please note that the lecture is based on the 19th edition.
Fall
Winter
BUSM.X405
$745
You may enroll in this offering at any time.
Jan. 13 - Mar. 17, Wed, 6:30pm - 9:30pm
- Live-Online Attend via Zoom at scheduled times.
BUSM.X405.(19)
Schedule
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Wed, 01-13-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Wed, 01-20-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Wed, 01-27-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Wed, 02-03-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Wed, 02-10-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Wed, 02-17-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Wed, 02-24-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Wed, 03-03-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Wed, 03-10-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Wed, 03-17-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.
To see all meeting dates, click “Full Schedule” below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Text: Fundamentals of Financial Management, Concise Edition, 12th Edition, Eugene F. Brigham, Joel F. Houston, Cengage, 2026, ISBN: 9798214509976
Required Tools and Materials: Access to MindTap/Aplia
Course: Section 1 of Finance Fundamentals-Summer 2026
Instructor: Malkiat Sandhu
This course requires an online learning platform called MindTap. Follow the instructions below to get started.
Register for your MindTap Course
1. Use the course registration link: https://student.cengage.com/course-link/MTPNDK8GLC7T
2. Follow the instructions on screen to create your Cengage account and register for this MindTap course.
3. Begin your temporary access* period.
Need help? Visit the Cengage Start Strong Website (https://startstrong.cengage.com) for step-by-step instructions.
*Temporary Access: You can access your MindTap course until 8:00 AM (UTC) on 7/6/2026 for free. At the end of the temporary access period, you will be prompted to purchase access. Your work will be saved and will be available to you again once you've completed your purchase.
MindTap Tips & Training Tools
Learn more about navigating your MindTap course: (https://help.cengage.com/mindtap/mt-student/introduction.html)
Technical Support & Troubleshooting
Our US-based support team delivers answers and advice via 24/7 online chat, Twitter, live phone support (1-800-354-9706) and through support.cengage.com, which includes helpful articles, and tutorials.
If you are having trouble loading MindTap, run the MindTap
browser check (https://ng.cengage.com/static/browsercheck/index.html) to make sure your browser is compatible or refer to the MindTap
System Requirements (https://help.cengage.com/mindtap/MindTap-System-Requirements.pdf). If MindTap isn't loading, be sure to visit Techcheck (https://techcheck.cengage.com) to see if there is an outage.
Need help? Visit the Cengage Start Strong Website (https://startstrong.cengage.com) for step-by-step instructions.
Winter
HRMT.X401
$710
You may enroll in this offering at any time.
Sep. 30 - Nov. 18, Wed, 5:30pm - 8:30pm
- Live-Online Attend via Zoom at scheduled times.
HRMT.X401.(34)
Schedule
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Wed, 09-30-2026 | 5:30pm | 8:30pm | Live-Online | REMOTE |
| Wed, 10-07-2026 | 5:30pm | 8:30pm | Live-Online | REMOTE |
| Wed, 10-14-2026 | 5:30pm | 8:30pm | Live-Online | REMOTE |
| Wed, 10-21-2026 | 5:30pm | 8:30pm | Live-Online | REMOTE |
| Wed, 10-28-2026 | 5:30pm | 8:30pm | Live-Online | REMOTE |
| Wed, 11-04-2026 | 5:30pm | 8:30pm | Live-Online | REMOTE |
| Wed, 11-18-2026 | 5:30pm | 8:30pm | Live-Online | REMOTE |
9/1: Please note that this course has had a change in schedule. It will now meet in an online synchronous format.
This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.
No meeting on November 11, 2026. To see all meeting dates, click "Full Schedule" below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Tools & Materials:
Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.
Download the PDF version of the following book: Organization Development: A Practitioner's Guide for OD and HR, Mee-Yan Cheung-Judge, Linda Holbeche, Kogan Page, 2021. ISBN: 9781789667929.
Recommended Tools & Materials:
Applied Wisdom for the Nonprofit Sector, James C. Morgan, Chandler Jordan Publishing, 2024, ISBN: 9780998329277.
Professional Credit:
SHRM-CP(R) or SHRM-SCP(R) 19.25 PDCs.
Fall
Currently no classes scheduled. Would you like to be notified when a class is available?
Fall
2. Core Course(s): (Choose 1)
Currently no classes scheduled. Would you like to be notified when a class is available?
Winter
BUSM.X402
$775
(Estimated Cost)
Currently no classes scheduled. Would you like to be notified when a class is available?
Fall
3. Electives: Business Essentials
BUSM.X416
$700
You may enroll in this offering at any time.
Oct. 14 - Nov. 18, Wed, 6:00pm - 9:00pm
- Flexible Attend in person or via Zoom at scheduled times.
BUSM.X416.(23)
Schedule
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Wed, 10-14-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
| Wed, 10-21-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
| Wed, 10-28-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
| Wed, 11-04-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
| Wed, 11-18-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience. Students attending the class in-person are expected to bring a laptop to each class meeting.
Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.
No meeting on Nov. 11, 2026. To see all meeting dates, click "Full Schedule" below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Fall
BUSM.X400
$880
You may enroll in this offering at any time.
Sep. 14 - Nov. 16, Mon, 6:00pm - 9:00pm
- Flexible Attend in person or via Zoom at scheduled times.
BUSM.X400.(16)
Schedule
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Mon, 09-14-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
| Mon, 09-21-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
| Mon, 09-28-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
| Mon, 10-05-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
| Mon, 10-12-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
| Mon, 10-19-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
| Mon, 10-26-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
| Mon, 11-02-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
| Mon, 11-09-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
| Mon, 11-16-2026 | 6:00pm | 9:00pm | Flexible | SANTA CLARA / REMOTE |
Students may still enroll if they missed the 1st class session. However, they need to communicate with the instructor via Canvas and catch up on all missed work prior to the 2nd class meeting.
This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience. Students attending the class in-person are expected to bring a laptop to each class meeting.
Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.
To see all meeting dates, click "Full Schedule" below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Fall
HRMT.X406
$725
You may enroll in this offering at any time.
Sep. 12 - Oct. 24, Sat, 9:00am - 12:00pm
- Live-Online Attend via Zoom at scheduled times.
HRMT.X406.(19)
Schedule
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Sat, 09-12-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 09-19-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 09-26-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 10-03-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 10-10-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 10-17-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 10-24-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
Students may still enroll if they missed the 1st class session. However, they need to communicate with the instructor via Canvas and catch up on all missed work prior to the 2nd class meeting.
This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.
To see all meeting dates, click "Full Schedule" below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Professional Credit:
HRCI(R)---PHR(R), SPHR(R) and GPHR(R) general recertification credit: 19.25 hours.
This course is valid for 19.25 PDCs for the SHRM-CP(R) or SHRM-SCP(R).
Required Tools & Materials: None
Recommended Tools & Materials:
Facilitator's Guide to Participatory Decision-Making, Sam Kaner, John Wiley & Sons, 2011, ISBN: 9781118047019.
The Skilled Facilitator, Roger M. Schwarz, John Wiley & Sons, 2002, ISBN: 9780787964221.
Fall
Currently no classes scheduled. Would you like to be notified when a class is available?
Winter
Currently no classes scheduled. Would you like to be notified when a class is available?
Summer
4. Electives: Financial Analysis
BUSM.X403
$600
You may enroll in this offering at any time.
Jan. 14 - Feb. 4, Thu, 6:00pm - 9:00pm
- Live-Online Attend via Zoom at scheduled times.
BUSM.X403.(34)
Schedule
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Thu, 01-14-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
| Thu, 01-21-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
| Thu, 01-28-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
| Thu, 02-04-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.
To see all meeting dates, click "Full Schedule" below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Professional Credit
HRCI(R)---PHR(R), SPHR(R) and GPHR(R) general recertification credit: 13 hours.
SHRM-CP(R) or SHRM-SCP(R) 13 PDCs.
Required Tools & Materials:
Powerpoint presentation handouts - soft copy or printed (Provided in Canvas under "Files")
Use of Excel (Preferred) or Google Sheets
Winter
BUSM.X406
$745
You may enroll in this offering at any time.
Sep. 12 - Nov. 14, Sat, 9:00am - 12:00pm
- Live-Online Attend via Zoom at scheduled times.
BUSM.X406.(9)
Schedule
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Sat, 09-12-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 09-19-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 09-26-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 10-03-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 10-10-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 10-17-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 10-24-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 10-31-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 11-07-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
| Sat, 11-14-2026 | 9:00am | 12:00pm | Live-Online | REMOTE |
Students may still enroll if they missed the 1st class session. However, they need to communicate with the instructor via Canvas and catch up on all missed work prior to the 2nd class meeting.
This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.
To see all meeting dates, click "Full Schedule" below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Tools & Materials: None
Recommended Tools & Materials: Managerial Statistics, S. Christian Albright, Wayne L. Winston, Christopher James Zappe, Brooks/Cole, 2002, ISBN: 9780534389314.
Fall
5. Electives: Management Development
BUSM.X404
$700
You may enroll in this offering at any time.
Feb. 2 - Mar. 16, Tue, 6:00pm - 9:00pm
- Live-Online Attend via Zoom at scheduled times.
BUSM.X404.(19)
Schedule
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Tue, 02-02-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
| Tue, 02-09-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
| Tue, 02-16-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
| Tue, 02-23-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
| Tue, 03-02-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
| Tue, 03-09-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
| Tue, 03-16-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.
To see all meeting dates, click “Full Schedule” below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Tools & Materials: None. Required readings for this course include a series of published articles (by the instructor and others) who are experts in communication, leadership, linguistics, etc. Sources include Harvard Business Review, The Wall Street Journal, and other publications. (All reading materials will be made available to students to read or download.)
Professional Credit:
HRCI(R)---PHR(R), SPHR(R) and GPHR(R) general recertification credit: 19.25 hours.
SHRM-CP(R) or SHRM-SCP(R) 19.25 PDCs.
Winter
PPMT.X422
$750
You may enroll in this offering at any time.
Jan. 15 - Feb. 12, Fri, 6:00pm - 9:00pm
- Live-Online Attend via Zoom at scheduled times.
PPMT.X422.(7)
Schedule
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Fri, 01-15-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
| Fri, 01-22-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
| Fri, 01-29-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
| Fri, 02-05-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
| Fri, 02-12-2027 | 6:00pm | 9:00pm | Live-Online | REMOTE |
This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.
To see all meeting dates, click “Full Schedule” below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Tools & Materials: None
Recommended Tools & Materials:
Project Management Body of Knowledge 6 (PMBOK), Project Management Institute.
Choose your WoW (Way of Working), Ambler, S. and Lines, M., PMI, 2022, ISBN: 978-1628257540.
Choose your WoW - A Disciplined Agile Delivery Handbook for Optimizing your Way of Working (WOW), Ambler, S. and Lines, M., Disciplined Agile Press, 2019, ISBN: 978-1790447848.
Introduction to Disciplined Agile, Ambler, S. and Lines, M., Disciplined Agile Press, 2018, ISBN: 978-1983891304.
Leading the Agile Enterprise, Dr. Gail Ferreira, Prima Leader, 2018, ISBN: 978-0692100844.
|| Prerequisites:
Prerequisites / Skills Needed
Winter
Currently no classes scheduled. Would you like to be notified when a class is available?
Fall
6. Electives: Marketing Business Development
MKTG.X401
$700
You may enroll in this offering at any time.
Feb. 8 - Mar. 29, Mon, 6:30pm - 9:30pm
- Live-Online Attend via Zoom at scheduled times.
MKTG.X401.(18)
Schedule
| Date | Start Time | End Time | Meeting Type | Location |
|---|---|---|---|---|
| Mon, 02-08-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Mon, 02-22-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Mon, 03-01-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Mon, 03-08-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Mon, 03-15-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Mon, 03-22-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
| Mon, 03-29-2027 | 6:30pm | 9:30pm | Live-Online | REMOTE |
This class is offered in an online synchronous format. Students are expected to log into this course via Canvas at the start time of scheduled meetings and participate via Zoom, for the duration of each scheduled class meeting.
No meeting on February 15, 2027. To see all meeting dates, click "Full Schedule" below.
You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.
Required Tools & Materials: None
Recommended Tools & Materials: Marketing Research: An Applied Orientation, Malhotra, 7th edition, Naresh K., Pearson, 2021, ISBN: 9780137504879.
This book is not required. It is a recommended resource for those who want a detailed text on marketing research. We will be using weekly Power Points as our text.
Winter
Currently no classes scheduled. Would you like to be notified when a class is available?
7. Completion Review:
O-CE0405
$95
You may enroll in this offering at any time.
Schedule
Please enroll in the Business Administration Certificate Completion Fee only when all of the certificate requirements have been met and your final grades are posted.
Recommended course sequence
Flexible course sequence
Courses may be taken in any order provided the prerequisites are met. You can learn more about each course in the Syllabus Library.
Substitutions
You may take one elective outside the certificate curriculum if you receive prior approval from the Academic Services Department. If you have not yet declared your candidacy in the Business Administration certificate program, please follow the current curriculum requirements.
To receive your certificate
Upon completion of the course sequence, you may request your Business Administration Certificate Completion Review.
Professional development
The credit you earn in many Business Administration certificate courses qualifies as credit within professional organizations. Check with your professional association.
Transfer your Business Administration certificate units to NDNU
Completion of the UCSC Silicon Valley Extension Business Administration certificate program allows you to transfer up to nine UCSC SV quarter units (equal to six NDNU semester credits) toward two advanced programs at Notre Dame de Namur University.
Transferrable UCSC Silicon Valley courses
- Organizational Development and Change | HRMT.X401
- Customer-Driven Marketing: Principles and Practice | MKTG.X400
- Applied Market Research for Strategic Decisions | MKTG.X401
Transfer requirements
- Complete the identified Business Administration courses before enrolling in the NDNU MBA Program.
- Have received a grade of B or higher in each UCSC course to be transferred.
- Be in good academic standing.
- Have a bachelor's degree from an accredited institution.
- Meet NDNU admission requirements.
Grade requirements
Please note that only letter grades of C or higher may be applied to a certificate, and in some programs, students may have more stringent requirements. Students in most employer- and government-sponsored payment programs, such as workforce development, as well as international students on F-1 visas, need to maintain a B average to meet their requirements.
See Grading and Credits Policy for further information.
Establish Candidacy
Instructors
Co-Chair
Reynold H Lewke
Startup CEO Coach and Recruiter | Career and Ironman Coach
REYNOLD LEWKE, M.S., M.B.A, LLB, a corporate attorney, litigator, author and business advisor, runs his own strategic talent management consulting and executive search firm. He has worked with startups and global Fortune 100 companies integrating engineering, business and legal perspectives. He offers actionable insights into issues ranging from domestic and international contracts to products liability, technology, human resources, and construction. Reynold, a certified personal trainer and Ironman coach with more than 22 Ironman distance races behind him, also offers career coaching services for professionals and fitness and personal training services. He has served as chair or co-chair of the Business Administration certificate program since 2020.
Co-chair
Dianne Conry
Consultant, Kranz & Associates | Program Chair | Instructor
DIANNE V. CONRY, M.S., CPA, is a consultant with Kranz & Associates and has more than 30 years of accounting experience both in public accounting and in private industry. She has been teaching with UCSC Silicon Valley Extension since 1996, served many years as chair of the former Accounting certificate program, and currently serves as co-chair of the Business Administration certificate program.
Advisory Committee
PHIL BROTHERTON, B.S.M.E, M.B.A
Principal, Phil Brotherton Consulting
Vice President, Solutions and Alliances
NetApp
LARRY O'CONNELL M.S., M.A., M.B.A
Former Instructor, Business Administration Program
UCSC Silicon Valley Extension
DIANNE V. CONRY, M.S., CPA
Consultant, Kranz & Associates
Co-Chair / Instructor, Business Administration Program
UCSC Silicon Valley Extension
REYNOLD LEWKE, M.S., M.B.A, LLB,
Co-Chair, Business Administration Certificate Program
UCSC Silicon Valley Extension
WENLEI SHAN, M.B.A
Former Instructor, Business Administration Program
UCSC Silicon Valley Extension
BENJAMIN WANG, MD.
Co-founder and Chief Medical Officer
NeVap, Inc
