Instructor

Arpana Tiwari LinkedIn

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ARPANA TIWARI, MBA, director of SEO & organic search growth at Eventbrite, has experience in search, content development, business operations, and user acquisition. Her industry experience, which spans eCommerce, marketplaces, and B2B, includes leading organic search for large brands like Apple, Walmart, Google, Adobe, and Eventbrite. She enjoys being in the trenches solving problems relating to growth marketing, search optimization, content strategy, site architecture, search tools, and dashboards. Tiwari earned a professional certificate in Technical Writing and Communication from UCSC Silicon Valley Extension and a Master's degree in Business Administration from Santa Clara University. She serves on the board at Green Foothills and has volunteered with Junior Achievement, Humane Society of Silicon Valley, Pets In Need, Habitat for Humanity, and Asha for Education. She enjoys the outdoors and spends most weekends on hikes with family and friends.

Associated Program(s)

Marketing Management

Search Engine Marketing