MICHAEL SAVOD, B.S., M.B.A., is a marketing consultant specializing in communications and targeted lifestyle marketing techniques. His background includes assignments as vice president of sales and marketing for the Oakland As, director of marketing for the Oakland Coliseum, national advertising manager for the Chrysler Corp., director of marketing services for Jeep and vice president of Maserati Corp. of America. He has taught for UCSC Extension since 1998.
Associated Program(s)
Marketing Management
