Business analytics fundamentals to drive growth

In a data-driven economy, creating value means leveraging data to identify, strategize, and solve business problems. In this certificate course, you’ll learn the fundamentals in gathering, analyzing and presenting strategic data effectively to different audiences.

Data scientists and analytics experts working in some of the most successful global companies—Looker, Facebook, Novartis, and Prudential—will teach you how to drive growth and influence decision-making using the data in your organization.

Topics of study

• Data Modeling
  Understand application workflows, design tables, determine primary keys and use the right data types effectively.
• SQL, The Language of Data
  Develop SQL queries and learn techniques such as filtering, working with joins and using aggregate functions.
• Data Visualization Tools
  Design research questions and select tools, techniques and visualization types to highlight insights. Get hands-on with Tableau.
• KPIs
  Develop business objectives and articulate their relationship to business performance.

Optional online class meetings

Students are invited to join in on optional online meetings each week. You can enroll up to one week after the start date.

Paying upfront isn’t always realistic. To help put a Business Analytics Science certificate through UCSC Silicon Valley in your reach, we offer a three-part payment plan. For more information regarding payment options, please contact admissions@ziplines.com.

The Business Analytics Science Certificate Course is provided in partnership with Ziplines Education, a market-driven education company that delivers innovative programs to prepare learners for the demands of today's economy.