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Business Analytics Science

Leveraging data to drive growth

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series Description

Business analytics fundamentals to drive growth

A 10-week online, mentored certificate course

In a data-driven economy, creating value means leveraging data to identify, strategize, and solve business problems. In this certificate course, you’ll learn the fundamentals in gathering, analyzing and presenting strategic data effectively to different audiences.

The instructors

Data scientists and analytics experts working in some of the most successful global companies—Looker, Facebook, Novartis, and Prudential—will teach you how to drive growth and influence decision-making using the data in your organization.

Topics of study

  • Data Modeling
    Understand application workflows, design tables, determine primary keys and use the right data types effectively.
  • SQL, The Language of Data
    Develop SQL queries and learn techniques such as filtering, working with joins and using aggregate functions.
  • Data Visualization Tools
    Design research questions and select tools, techniques and visualization types to highlight insights. Get hands-on with Tableau.
  • KPIs
    Develop business objectives and articulate their relationship to business performance.

Optional online class meetings

Students are invited to join in on optional online meetings each week Check out our upcoming start dates. You can enroll up to one week after the start date.

Payment Options Available

Paying upfront isn’t always realistic. To help put a Business Analytics Science certificate through UCSC Silicon Valley in your reach, we offer a three-part payment plan. For more information regarding payment options, please contact

Ziplines Education—Our curriculum partner

The Business Analytics Science Certificate Course is provided in partnership with Ziplines Education, a market-driven education company that delivers innovative programs to prepare learners for the demands of today's economy.


Program Overview

Estimated Cost: $2,450 (Save $300 off regular price of $2,750)
Program Requirements: 8 CEUs
Minimum Hours of Instruction:
Estimated Duration: 10 weeks
Modality: This is an online course.
Special Programs: This program is not approved for workforce or international students.

Series Inquiry Form

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Call (408) 861-3860