About

MARC J. FRIEDMAN, M.B.A, a management consultant with McMillan/Doolittle, has worked in market research, management consulting, and asset management industries for more than 30 years in a variety of line and leadership positions. His research and consulting experience involve consumer strategy and concept development, as well as advertising, licensing, and branding implementation. In addition to working with a global client list, Marc has worked as a director of Grassroots Research for Dresdner RCM Global Investors and held several positions with Montgomery Ward & Co. He has a bachelor’s degree from the University of Chicago, and M.B.A.s from both Katholieke Universiteit Leuven in Belgium and University of Chicago Graduate School of Business. He has taught at Keller Graduate School of Management and is active in local government. He recently served as president of the San Mateo County School Boards Association and currently is vice president of the San Mateo Union High School District.

Marc Friedman's courses currently open for enrollment

Applied Market Research for Strategic Decisions

MKTG.X401
$700
Currently no classes scheduled. Would you like to be notified when a class is available?
MKTG.X401
$700
Marc Friedman
May. 4 - Jun. 15, Monday, 5:30pm - 9:00pm
  • Flexible Attend in person or via Zoom at scheduled times.
MKTG.X401.(17)
Schedule
Date Start Time End Time Meeting Type Location
Mon, 05-04-2026 5:30pm 9:00pm Flexible SANTA CLARA / REMOTE
Mon, 05-11-2026 5:30pm 9:00pm Flexible SANTA CLARA / REMOTE
Mon, 05-18-2026 5:30pm 9:00pm Flexible SANTA CLARA / REMOTE
Mon, 06-01-2026 5:30pm 9:00pm Flexible SANTA CLARA / REMOTE
Mon, 06-08-2026 5:30pm 9:00pm Flexible SANTA CLARA / REMOTE
Mon, 06-15-2026 5:30pm 9:00pm Flexible SANTA CLARA / REMOTE
 

This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience. Students attending the class in-person are expected to bring a laptop to each class meeting.

No meeting on May 25, 2026. To see all meeting dates, click "Full Schedule" below.

You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.

Associated Program(s)
Business Administration
Marketing Management