Marc Friedman

Online Self-Paced courses have a structured learning environment where students are allowed to complete the work at their own pace. Students may complete the coursework early or use the entire duration of the course. This course is largely self-study with instructor guidance and includes online learning modules, assignments, and/or quizzes. All course materials and assignments will be available at the beginning of the course on Canvas, our learning management system.

For this section, student access begins on January 23, but you may still enroll until January 30, 2026. All course work must be completed by 11:59 pm on March 25, 2026.

You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Required Tools & Materials: None

Recommended Tools & Materials: Marketing Research: An Applied Orientation (7th ed.), Naresh K. Malhotra, Pearson, 2021,
ISBN: 978-0137504879.
This book is not required. It is a recommended resource for those who want a detailed text on marketing research. We will be using weekly Power Points as our text.

This class meets simultaneously in a classroom and remotely via Zoom. Students are expected to attend and participate in the course, either in-person or remotely, during the days and times that are specified on the course schedule. Students attending remotely are also strongly encouraged to have their cameras on to get the most out of the remote learning experience. Students attending the class in-person are expected to bring a laptop to each class meeting.

No meeting on May 25, 2026. To see all meeting dates, click "Full Schedule" below.

You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.

Students attending the class in-person are expected to bring a laptop / tablet to each class meeting.