About

MARC J. FRIEDMAN, M.B.A, a management consultant with McMillan/Doolittle, has worked in market research, management consulting, and asset management industries for more than 30 years in a variety of line and leadership positions. His research and consulting experience involve consumer strategy and concept development, as well as advertising, licensing, and branding implementation. In addition to working with a global client list, Marc has worked as a director of Grassroots Research for Dresdner RCM Global Investors and held several positions with Montgomery Ward & Co. He has a bachelor’s degree from the University of Chicago, and M.B.A.s from both Katholieke Universiteit Leuven in Belgium and University of Chicago Graduate School of Business. He has taught at Keller Graduate School of Management and is active in local government. He recently served as president of the San Mateo County School Boards Association and currently is vice president of the San Mateo Union High School District.

Marc Friedman's courses currently open for enrollment

Applied Market Research for Strategic Decisions

MKTG.X401
$700
  • Online Self-Paced Work online at your own pace.
Schedule
Date
Start Time
End Time
Meeting Type
Location
Fri, 01-23-2026
12:01am
12:01am
Online Self-Paced
ONLINE
Fri, 01-23-2026
12:01am
12:01am
Online Self-Paced
ONLINE
Wed, 03-25-2026
11:58pm
11:59pm
Online Self-Paced
ONLINE
Wed, 03-25-2026
11:58pm
11:59pm
Online Self-Paced
ONLINE
 

Online Self-Paced courses have a structured learning environment where students are allowed to complete the work at their own pace. Students may complete the coursework early or use the entire duration of the course. This course is largely self-study with instructor guidance and includes online learning modules, assignments, and/or quizzes. All course materials and assignments will be available at the beginning of the course on Canvas, our learning management system.

For this section, student access begins on January 23, but you may still enroll until January 30, 2026. All course work must be completed by 11:59 pm on March 25, 2026.

You will be granted access in Canvas to your course site and course materials approximately 24 hours prior to the published start date of the course.