Cesar Chavez Holiday Notice
We are closed Friday, March 31 and Saturday, April 1, in honor of farmworker activist Cesar Chavez.
Students will build products that customers want and businesses cherish using real-life examples. We will study state-of-the-art qualitative and quantitative research tools, such as regression and conjoint analysis, to learn insights about our customers. We will forecast the success of a new product through modeling the size of the addressable market.
During in-class labs we will build positioning, promotional, and pricing product strategies used in the digital marketing industry today. Learn about the latest tools used to collect data, including customer research surveys, and begin data analysis using statistical and inference models. You will visualize results and create actionable recommendations.
The best part: Even though this class is data-driven, there is no programming required.
- Customer metrics
- Idea creation
- Customer survey research
- Conjoint analysis
- Actionable customer insights: value v. pricing
- Market size estimation
- Save Your Seat
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Accessibility and Accommodation
For accessibility questions or to request an accommodation, please visit Access for Students with Disabilities or email the Extension registrar.
Finance Your Education
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Sections Open for Enrollment:
|Start / End Date||Quarter Units||Cost||Instructor|
|05-06-2023 to 05-20-2023||2.0||$650||Schedule||Enroll|
Final Date To Enroll: 05-06-2023
|Date:||Start Time:||End Time:||Meeting Type:||Location:|
|Sat, 05-06-2023||9:00 a.m.||4:00 p.m.||Live-Online||REMOTE|
|Sat, 05-13-2023||9:00 a.m.||4:00 p.m.||Live-Online||REMOTE|
|Sat, 05-20-2023||9:00 a.m.||4:00 p.m.||Live-Online||REMOTE|