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Marketing Management - a thought cloud with lots of ideas written on a board.
Certificate Program

Marketing Management

Anticipating customer needs

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Certificate Description

Silicon Valley-style customer-driven marketing

The days of siloed sales and marketing are over. The buyer is now in control. We teach you the tools you need to succeed in sales and marketing alignment; the fusion of sales, marketing, and social selling; and programmatic marketing and sales. Learn how artificial intelligence can personalize the customer experience. We offer two tracks and a shorter specialization.

Marketing Management certificate program objectives

  • Create integrated, multi-channel marketing campaigns
  • Evaluate the success of marketing campaigns based on data
  • Communicate brand values to diverse audiences
  • Leverage social media as a selling tool

Program Overview

Estimated Cost: Starting at $4,825. (You pay only for courses you enroll in.) | International Tuition Cost
Program Requirements: 7 courses (15 quarter units): Take 4 required courses (9 quarter units) and 3 elective courses (6 quarter units). End with Certificate of Completion Review.
Minimum Hours of Instruction: 150 hours of instruction.
Estimated Duration: A full-time student can complete the certificate in 9–12 months.

Courses


1. Required Course(s):

Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

02-21-2023 to 03-28-2023
$700.00
MKTG.X403.(12)
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Quarter Units: 3.0
Start / End Date
Cost
Instructor
Location
Section ID

01-11-2023 to 03-30-2023
$725.00
MKTG.X408.(821)

04-18-2023 to 06-30-2023
$725.00
MKTG.X408.(822)
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Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

01-10-2023 to 02-14-2023
$700.00
MKTG.X400.(21)

04-11-2023 to 05-16-2023
$700.00
MKTG.X400.(22)
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2. Electives: Digital Marketing

Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

03-29-2023 to 05-03-2023
$650.00
MKTG.X416.(12)
See complete class schedule here.
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Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID
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Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

02-11-2023 to 03-25-2023
$650.00
MKTG.X419.(11)
See complete class schedule here.
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Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

05-10-2023 to 06-14-2023
$750.00
MKTG.X407.(12)
See complete class schedule here.
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Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

03-02-2023 to 04-06-2023
$650.00
MKTG.X405.(11)
See complete class schedule here.
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Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID
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Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

04-07-2023 to 05-12-2023
$700.00
MKTG.X410.(12)
See complete class schedule here.
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Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

02-11-2023 to 03-25-2023
$650.00
MKTG.X415.(17)
See complete class schedule here.
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Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID
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3. Electives: Marketing Management

Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

05-06-2023 to 05-20-2023
$650.00
MKTG.X413.(13)
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Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

01-13-2023 to 03-20-2023
$700.00
MKTG.X401.(811)

05-01-2023 to 06-26-2023
$700.00
MKTG.X401.(12)
See complete class schedule here.
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Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID
Want to enroll or get the estimated cost of future sections? Notify Me
Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

01-12-2023 to 02-16-2023
$650.00
MKTG.X402.(8)
See complete class schedule here.
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Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID
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4. Capstone Course:

Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

04-13-2023 to 06-01-2023
$700.00
MKTG.X491.(3)
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5. Completion Review:

Start / End Date
Cost
Instructor
Location
Section ID

Meet Our Instructors

Alice B Goldstein
Senior Product Marketing Manager, Hitachi Vantara
Anita Balaraman
Founder & CEO, Epixego
Ly-Huong T Pham
Educator, Business, and Technology Executive
Marc J. Friedman
Senior Consultant/Partner Affiliate McMillanDoolittle
Michael H Savod
Adjunct Professor
Mike E Tzamaloukas
General Manager, Amazon Web Services (AWS) Automotive
Robert M Durstenfeld
Marketing Content Manager, Infineon Technologies
Thomas P Moyer
Group Media Director, H&L Partners

Certificate Inquiry Form

Contact Us
Speak to a student services representative.

Call (408) 861-3860

Envelope extension@ucsc.edu

Requisite Knowledge

Please review the course descriptions to ensure that you have taken necessary prerequisites or meet the requirements through job experience or previous education.

Advisory Board

LY-HUONG PHAM, chair

Certificate Program Chair

LY-HUONG PHAM, M.A., M.B.A., Ph.D., has over 30 years of experience in general management, system software development, consulting, and entrepreneurship in the high tech industry. She is chief executive officer of Mobiscale LLC, a private company providing end-to-end strategic and engineering services for startups and Fortune 500 companies in diverse industries. Previous experience includes serving as CEO at several startups and holding senior management roles at Apple, Turbolinux, and Cray. She is also co-inventor of 10 granted patents that have produced over a billion dollars in licensing revenue. Pham completed a doctorate in human and organizational systems with a concentration on information society and knowledge organization. As a director and chair of audit committees for several nonprofit organizations, she's worked to transform the health, education, and communities of disadvantaged people in Southeast Asia. She has taught courses in computer sciences, business management, and marketing, in the U.S. and Asia, sharing her integrative view of academic theories and professional lessons learned from company turnarounds, new market developments, startup launches and corporate spin-offs.

Certificate Program Advisory Committee

STEVE BROWN, MS
Director, Executive and Employee Communications, Cadence Design Systems

STEVEN FUND, MBA
Corporate VP, Brand and Marketing Operations, AMD

ALICE GOLDSTEIN, BA
Senior Product Marketing Manager, Hitachi Vantara
Instructor, Social Media Marketing Professional Specialization, UCSC Silicon Valley Extension

THOMAS MOYER, MBA
Delivery Manager, Social Media, Genentech
Instructor, Marketing Management Certificate Program. UCSC Silicon Valley Extension

LY-HUONG PHAM, MBA, PhD
Chair and Instructor, Marketing Management Program, UCSC Silicon Valley Extension

RICK REED, Ph.D
Online Media Research / Crisis Communication / Issue & Crisis Management, Intel Corporation

CORY TREFFILETTI, BA
Global Head of Marketing, Cisco Webex.com

PATRICK WILLIAMS, M.B.A., B.S.
Marketing Strategist & Instructor, Santa Clara University/ Stanford University

Establish Candidacy

Establish candidacy in a certificate or specialization

Once you create your student account, you can establish candidacy in a certificate or specialization program any time during your studies.

The benefits of enrolling early
  • Lock in your certificate requirements.This means that even if program requirements change, the requirements to complete your certificate will remain the same for you
  • Receive program updates
  • Set your intention
  • It’s free

To complete a program, you must enroll in the certificate program before enrolling in the Certificate Completion Review.

You have five years to complete all necessary courses in a certificate program or three years to finish up a specialization program.

All the necessary units in a certificate must be completed within this window.* The clock begins on the first day of your first course in the certificate program. For example, if you started a course on Sept. 5, 2017, you would have to complete all of the required units in this certificate by Sept. 4, 2022.

Note:

Enrolling in a certificate program does not trigger the beginning of the five-year window. It begins the first day of the first course that applies to a certificate program. The Certificate Completion Review process does not have to occur within the five-year timeframe.

For more information: How do I get my certificate or specialization?

* Students participating in a special program, such as workforce, international, Personal Financial Planning, or curriculum partner programs (such as GreenFig or CLS by Barbri) may have a shorter completion requirement.

Establish Candidacy

Grade Requirements

Please note that only letter grades of C or higher may be applied to a certificate, and in some programs, students may have more stringent requirements. Students in most employer- and government-sponsored payment programs, such as workforce development, as well as international students on F-1 visas, need to maintain a B average to meet their requirements. Personal Financial Planning students have additional grade requirements for individual courses to attain a certificate.

See Grading and Credits Policy for further information.