Enroll Now for Spring Discount15% discount on select spring courses for all subscribers.
Coronavirus (COVID-19) Update
Our courses are taught remotely through spring 2021. Please check our coronavirus update page for our latest announcements.
Marketing in Practice | MKTG.X491
In this capstone course for the Marketing Management certificate program, students apply knowledge gained from their marketing certificate studies, integrating the tools, concepts, and experience into a complete marketing plan.
Students will conduct external, internal, and market analyses to formulate a customer-driven, go-to marketing strategy that includes an implementation plan, budget, and controls.
At the conclusion of the course, you should be able to:
- Analyze a company and its marketing strategy
- Analyze the marketing environment
- Develop a customer-driven marketing strategy with an implementation and monitoring plan
Course Availability Notification
Please use this form to be notified when this course is open for enrollment.