Course

Marketing in Practice | MKTG.X491

In this capstone course for the Marketing Management certificate program, students apply knowledge gained from their marketing certificate studies, integrating the tools, concepts, and experience into a complete marketing plan.

Students will conduct external, internal, and market analyses to formulate a customer-driven, go-to marketing strategy that includes an implementation plan, budget, and controls.

Learning Outcomes

At the conclusion of the course, you should be able to:

• Analyze a company and its marketing strategy
• Analyze the marketing environment
• Develop a customer-driven marketing strategy with an implementation and monitoring plan