Marketing in Practice | MKTG.X491

Marketing in Practice | MKTG.X491

In this capstone course for the Marketing Management certificate program, students apply knowledge gained from their marketing certificate studies, integrating the tools, concepts, and experience into a complete marketing plan.

Students will conduct external, internal, and market analyses to formulate a customer-driven, go-to marketing strategy that includes an implementation plan, budget, and controls.

Learning Outcomes

At the conclusion of the course, you should be able to

  • Analyze a company and its marketing strategy
  • Analyze the marketing environment
  • Develop a customer-driven marketing strategy with an implementation and monitoring plan


It is important that you have already successfully completed the 3 Required courses (7 units) and 3 Elective courses (6 units) prior to enrolling in this final Capstone course. If you have any questions or have not met the prerequisite requirement, contact the department for approval by emailing before enrolling in this course.

Have a question about this course?
Speak to a student services representative.
Call (408) 861-3860
This course is related to the following programs:


Sections Open for Enrollment:

Open Sections and Schedule
Start / End Date Quarter Units Cost Instructor
11-14-2023 to 12-12-2023 2.0 $700

Ly-Huong T Pham


Final Date To Enroll: 11-14-2023


Date: Start Time: End Time: Meeting Type: Location:
Tue, 11-14-2023 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Tue, 11-21-2023 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Tue, 11-28-2023 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Tue, 12-05-2023 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Tue, 12-12-2023 5:30 p.m. 9:30 p.m. Live-Online REMOTE