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Implementing Marketing and Sales Strategies | MKTG.X403

Implementing Marketing and Sales Strategies | MKTG.X403

In this introductory course students gain an integrated view of marketing and sales strategies by studying the concepts, framework, and techniques behind great strategic decisions. Learn how firms establish sustainable competitive advantages and develop customer strategies amid risk and uncertainty. You will see how to develop cohesive marketing and sales strategies to support revenue generation. Investigate key steps of the sale process, how buyers react at each stage, and the marketing tools that have increased the sophistication, productivity, and pace of selling.

Learning Outcomes

At the conclusion of the course, you should be able to

  • Describe corporate and business strategies
  • Develop sustained competitive advantages
  • Apply selling strategies to systematically convert prospects into customers
  • Maintain customer relationships to maximize long-term profitability

Skills needed

There are no prior course requirements. However, it would be helpful if students have some marketing related experience or have taken a course such as "Principles of Marketing."

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FAQ
ENROLL EARLY!
This course is related to the following programs:

Sections Open for Enrollment:

Open Sections and Schedule
Start / End Date Quarter Units Cost Instructor
02-21-2023 to 03-28-2023 2.0 $700

Ly-Huong T Pham

Enroll

Final Date To Enroll: 02-21-2023

Schedule

Date: Start Time: End Time: Meeting Type: Location:
Tue, 02-21-2023 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Tue, 02-28-2023 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Tue, 03-07-2023 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Tue, 03-14-2023 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Tue, 03-21-2023 5:30 p.m. 9:30 p.m. Live-Online REMOTE
Tue, 03-28-2023 5:30 p.m. 9:30 p.m. Live-Online REMOTE