No coding skills needed for this hand-on course showing aspiring digital marketers how to use generative AI to automate content creation, content publishing and customer interactions and analytics. We will survey the rapidly evolving landscape and explain the foundations behind this disruptive technology. We will introduce tools, frameworks and workflows that can automate most aspects of digital marketing. Students will implement several examples step-by-step, both in class and as homework assignments and end of the class with confidence to supercharge their productivity using generative AI.

Learning Outcomes

• Create new marketing content automatically
• Publish marketing content to multiple platforms automatically
• Review and respond to customer feedback automatically
• Create and fine-tune business virtual assistants
• Measure and explain marketing campaign performance

Topics Include

• Introduction to Generative AI
• Survey of SOTA large language models
• Generative assistants
• Prompt engineering
• Creating content
• Augmented assistants
• Personalization
• Generative agents
• Automating workflows
• Reading and processing data
• Generating reports
• Multi-modal use cases
• Artificial general intelligence (AGI)