AI Workshop for Product Managers

Welcome to our immersive AI technology workshop series. During these sessions you will be introduced to new and established AI tools that will help you create and manipulate content in new and powerful ways. Each session is led by an industry expert who will guide you through the material and share its real-world implications.

Learning Outcomes:

At the conclusion of the workshop, you should be able to

• Describe and discuss modern AI tools and techniques for Product Managers
• Identify use cases for the application for Generative AI in Ideation, strategy development, design, operations, go-to-market, sales, and customer support functions

Demonstrate an ability to properly and effectively use Generative AI tools and techniques for market research, hypothesis validation, strategic planning, product development, marketing, and customer success using innovative and iterative approaches

Topics Include:

• Basics of AI technology - supervised, unsupervised, deep learning, gen AI techniques
• Overview of the use cases related to product management - monitoring and data visualization, prediction models, content creation, support bots
• Performing market research
• Building and validating market/product hypotheses
• Fast and iterative strategy artifacts addressing what, why, why now aspects
• Building Product and Market requirement documents
• Co-pilots for fast iterative product development
• Creating compelling web and social demand channels using multimodal content
• Running effective and efficient marketing and sales campaigns
• Bot based approach to effective customer success

Students are required to bring laptops for class exercises.