The Applied Digital Marketing course introduces students to the world of integrated digital marketing. This program provides students with strategic and tactical skills they will need to identify, engage, and develop successful relationships with customers in today’s digital environment. The course is designed to explore best practices and practical applications of search (SEO/SEM), display, mobile, video, social media, email (CRM), and the reporting/analytics behind running successful multichannel campaigns.

Learning Outcomes

At the conclusion of the course, you should be able to

• Explain the core concepts of multi-channel and digital marketing strategies and tactics
• Employ digital best practices to drive desired marketing results in their media mix
• Use current digital marketing tools for research, planning and execution of digital initiatives
• Build a digital marketing plan