Social Media Marketing Professional Award
Specialization

Social Media Marketing

Analytic strategy for engagement

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Specialization Description

Rev up your social media strategy

This is a quick, deep dive into the social media marketer toolbox. Students learn key digital technologies and tools to compete for customers in the digital economy, broaden their online audience, and leverage social media to create measurable business results. Explore how key social media channels, branded communities, blogs, video, and messenger apps fit into B2B and B2C marketing strategies and create a social media marketing plan grounded in analytics. You will learn the best practices of online market research and sponsored content campaigns and understand how social media can add value to particular job functions to exceed performance goals.

Specialization in Social Media Marketing program objectives

  • Know your audience
  • Understand the strengths of major social media channels
  • Develop your own social media campaigns.
  • Manage, monitor and analyze your social media presence.

Program Overview

Estimated Cost: $2,700 (You pay only for courses you enroll in.)
Program Requirements: Total Required: 3 courses (6 units)
Minimum Hours of Instruction:
Estimated Duration: A student can complete this specialization in 12 months (possibly sooner).
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Courses

1. Required Course(s):

Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

10-04-2023 to 11-08-2023
$650.00
MKTG.X416.(13)
See complete class schedule here.
Want to enroll or get the estimated cost of future sections? Notify Me
Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

06-24-2023 to 08-12-2023
$650.00
MKTG.X415.(18)

09-16-2023 to 10-07-2023
$650.00
MKTG.X415.(19)
See complete class schedule here.
Want to enroll or get the estimated cost of future sections? Notify Me

2. Capstone Course:

Quarter Units: 2.0
Start / End Date
Cost
Instructor
Location
Section ID

11-15-2023 to 12-13-2023
$700.00
MKTG.X490.(11)
See complete class schedule here.
Want to enroll or get the estimated cost of future sections? Notify Me

3. Completion Review:

Start / End Date
Cost
Instructor
Location
Section ID

Meet Our Instructors

Alice B Goldstein
Senior Product Marketing Manager, Hitachi Vantara
Thomas P Moyer
Group Media Director, H&L Partners

Specialization Inquiry Form

Contact Us
Speak to a student services representative.

Call (408) 861-3860

Envelope extension@ucsc.edu

Requisite Knowledge

Please review course descriptions to ensure that you have taken necessary prerequisites or meet the requirements through job experience or previous education.

Program Chair

Headshot of Ly Huong Pham

Program Chair

LY-HUONG PHAM, M.A., M.B.A., Ph.D., has over 30 years of experience in general management, system software development, consulting, and entrepreneurship in the high tech industry. She is chief executive officer of Mobiscale LLC, a private company providing end-to-end strategic and engineering services for startups and Fortune 500 companies in diverse industries. Previous experience includes serving as CEO at several startups and holding senior management roles at Apple, Turbolinux, and Cray. She is also co-inventor of 10 granted patents that have produced over a billion dollars in licensing revenue. Pham completed a doctorate in human and organizational systems with a concentration on information society and knowledge organization. As a director and chair of audit committees for several nonprofit organizations, she's worked to transform the health, education, and communities of disadvantaged people in Southeast Asia. She has taught courses in computer sciences, business management, and marketing, in the U.S. and Asia, sharing her integrative view of academic theories and professional lessons learned from company turnarounds, new market developments, startup launches and corporate spin-offs.

Establish Candidacy

Establish candidacy in a certificate or specialization

Once you create your student account, you can establish candidacy in a certificate or specialization program any time during your studies.

The benefits of enrolling early
  • Lock in your certificate requirements.This means that even if program requirements change, the requirements to complete your certificate will remain the same for you
  • Receive program updates
  • Set your intention
  • It’s free

To complete a program, you must enroll in the certificate program before enrolling in the Certificate Completion Review.

You have five years to complete all necessary courses in a certificate program or three years to finish up a specialization program.

All the necessary units in a certificate must be completed within this window.* The clock begins on the first day of your first course in the certificate program. For example, if you started a course on Sept. 5, 2017, you would have to complete all of the required units in this certificate by Sept. 4, 2022.

Note:

Enrolling in a certificate program does not trigger the beginning of the five-year window. It begins the first day of the first course that applies to a certificate program. The Certificate Completion Review process does not have to occur within the five-year timeframe.

For more information: How do I get my certificate or specialization?

* Students participating in a special program, such as workforce, international, Personal Financial Planning, or curriculum partner programs (such as GreenFig or CLS by Barbri) may have a shorter completion requirement.

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